As time went on, the needs and desires of the customers changed as well. While it is true that over time, the product and the packaging have changed, the customer is also the main goal over the years; it has not changed. So it is not surprising that companies have carefully planned the packaging of their products to go with their brand. Carefully designed packaging gives your product identity and offers the best customer experience!
History of Packaging
Before the marketing and mass production of the product, simpler, manual and organic packaging methods were used. The main purpose was to protect the product from destruction. Although they were strong, they were uncomfortable carrying them due to their weight. This led to the demand for lighter packaging materials, especially in the 1900s and 1800s. Tin was used to pack perishable products, e.g. tobacco and food. Unlike today's custom cigar boxes, they replace the traditional tin box with their sleek and elegant look. A single cigar can be kept in a custom-made box to present as a gift, and wear the elegant package with pride.
Glass: was poured into cups and bowls around 1200 BC. to preserve the contents of the products. Later the mould was modified by adding different shapes. Today, we can buy medicines and perfumes packaged in these glass bottles.
Metals: Used for packaging, it was the first economically used metal. In the 1830s, tin containers were used for trading cookies, tobacco, and chocolate. Then the hard metal was replaced with soft metal tubes for painting, which was a success!
Paper in 1817, the first paper mill was introduced. That was when the "flexible packaging" developed. The paper was cheap and had a lot of packaging, making it a win-win.
In line with the main purpose of the packaging, i.e. product protection, the packaging now includes seals and interconnect technology. Due to the delicate nature of the cereal, in which the temperature and the container play crucial roles in ensuring the quality of the product, the cereal box can be an important source. These boxes with a laminated cardboard design protect the delicate food from external hazards.
Enhance Your Brand Image Using Product Boxes
Various custom packaging options have been developed to improve the look and feel of traditional packaging methods, allowing many companies to enhance their brand and provide more security for their products, which can be accessed through Rush Custom Boxes. Product boxes are made with specific product specifications in mind, and the customer can now add an impressive look to the item. These custom product boxes also have a clear glass window that allows the buyer to see the product before buying and be confident that the product will not be altered. In addition, the aroma of the product is protected by a multi-layered protective material.
Stand Out from Other Brands
With the growth of e-commerce in parallel with the retail experience in stores, there has been fierce competition between brands and companies. This is why the packaging distinguishes the product from the wide variety of items available for sale. Boxes are made according to the product's specifications regarding appearance and size and determine the brand's personality. In addition, custom product boxes are also an effective advertising tool for the brand to stand out from other brands.
The Most Common Packaging Materials
Let's look at some of the most commonly used packaging materials today.
Cardboard boxes are light but strong enough to withstand heavy loads; these boxes are highly recommended for B2B marketing and custom packaging. Cardboard can be used to pack medicines, food, baked goods, and more.
They are available in different styles, depending on the durability and strength of the packaging. Due to the corrugated environment, it is easy to discern corrugated materials. It consists of three layers of paper: an outer liner, an inner liner and corrugated material for strength. This distinguishes it from ordinary cardboard boxes.
Transparent plastic packaging has replaced other products, such as ceramics, wood glass and leather. It is also a good option to display the product. But due to the ongoing debate on global environmental pollution, its attractiveness is declining, and recyclable materials are replacing it. Ice cream packaging is no exception. In the past, we have witnessed the replacement of plastic ice cream vats with boxes due to the same durability and strength that the box packaging offers. However, it comes with an eco-friendly look.
These are sturdy boxes used in luxury products such as jewellery, smartphones and packaging. It is four times thicker than cardboard and is the most expensive box design in the group. The cost of transportation is quite high because it is not stackable or foldable.
It is most often seen in coffee and tea packaging; it helps preserve flavour and aroma and prolongs shelf life. Other foods such as cereals, cheese and nuts are packaged with this technique.
For less heavy products, chipboard packaging is commonly used to store food, e.g. cookie boxes, napkin boxes and biscuits. However, it is fragile and should not be used in an extremely humid environment, as the product may warp and lose its aroma and odour.
We can see that packaging has evolved from cumbersome methods to modern marketing tools. The purpose of contemporary packaging is not limited to preservation, retention and protection. It goes far beyond the need to advertise and convey the product. Today's attractive packaging took more than 150 years to develop! With significant progress expected to come in the near future, the future of packaging certainly looks bright!